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Morning Workshop ~ 11:00am - 2:00pm (Lunch Included!)
10 Ways Your Website Is Killing Your Business
Just having a website isn’t good enough these days. Many businesses’ websites are actually costing them business, and they don’t even know it. You may be getting prospects to visit your site, but not converting them into sales. Listen and learn these “10 Ways Your Website is Killing Your Business”, and how you can update your site to make you more money. Most will cost you little, or nothing to change.
What You’ll Learn:
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- Is your website your adversary or ally?
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- What information should and shouldn't be on your site?
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- How does your website fit into your overall marketing strategy?
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- Is your site attracting the wrong prospects?
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- Easy tips and fixes that can make a big difference
Also, time permitting, we'll pull up the real websites of some of the attendees and work together to show how they can be improved!
Afternoon Workshops (TWO!) ~ 2:30pm - 5:00pm (Snack Break Included!)
We want action! Conversion is The Key to Your Success
For years everyone's attention has been on the Clicks -- to your ads; to your website; to your email. But now, finally, the smart marketers are focusing on Conversion -- what happens after those clicks, because those are the actions that result in sales. This session will explain why Conversion is where you should be focusing and how to track how you're really doing. We'll also talk about why brides are using email so much more these days and using the phone less.
What we'll cover:
- - Is this the end of the click?
- - What Conversion is and how you can track it, online and offline
- - How to communicate more effectively via email
- - How to Add Value at every touch point.
Close More Sales, Today!
In this session we'll address one of the most requested topics we hear from wedding pros across the country, closing the sale. If you don’t close the sale there’s no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate… you get the idea.
You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your wedding business.
In this session we'll give you the tools you need to close more sales:
- - When to ask for the sale
- - How to ask for the sale
- - How to see the buying signals more clearly
- - Plus: we'll reveal the number one skill you need to close more sales
Evening Master Session with NACE ~ 5:30pm - 8:30pm (Dinner Included!)
Your Attitude for Success
What separates the successful businesses from the rest? It’s not ideas or money, it’s the attitude that they bring to the table, every day. Do you have what it takes to succeed? It’s there, inside of you.
There never seem to be enough hours in a day, so what’s a wedding pro to do? The good news is that there’s a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge.
In this keynote session you’ll hear:
- - How to understand the power of your perspective
- - How your time is more in your control than you may believe
- - How you're not alone in what you're feeling
- - How you can use this power to succeed in business and in life
Attend this session to recharge your inner power to reach greater heights, personally and professionally. You’ll leave feeling empowered to take the actions necessary to move your business forward!
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